Different tour organizers have different prices and perks that go with them. This specific package I got was around $75 and included.....
-A group dedicated in hosting contest along with promoting and booking my featured post ,interviews ,blogs and book reviews for 2 weeks.
-My custom tour page and tour schedule
-Custom designed digital tour banner
-All reviews posted publicly including big retail book sellers like Barnes and Noble.
It may not sound like much but usually I pay about that same price to sit at a convention for 8 hours and that's it. Its a good deal.
In this specific book tour I had several site host pick up my tour. A host site is a web site that will be featuring you or your work on their page in some form. Some of the pages focused on featuring the book, Others reviewed it and some sites would even post a quick Q&A from the Author. Most host who reviewed it were more than kind to post their review on other sites as well.
Was it worth it?
I believe that a book tour is a tool you can use to POSSIBLY expand your work to new readers and even boost your sales. Book tours do not guarantee increased sales but expose you and your book to a different and more distant audience. I can only reach people I know or people that may know people that I am friends with through social media. I call this a dead end circle. Conventions are a great place to sell your work to a targeted audience but you will only reach those who are attending and have interest in what you are selling. The book tour has the benefit of being online where people can stumble across articles and reviews of your work 24/7. If the cost is under $100 its worth looking into.
Spending money is the risk you take when advertising. If you see no increase in your sales look at it in another angle. You now have more references and featured segments online permanently to help you as an author. If use the tools given you can accomplish anything.